French Connection harness the power of the print

French Connection Winter 2014 catalogue

There is something special about receiving a printed catalogue if it's well executed and makes an emotional connection with the customer.

UK fashion retailer French Connection have got things just right. Their latest French Connection printed catalogue is a thing of beauty. It's not ostentatious but its unstated design, clever, striking creative and use of matt papers generates a strong desire to see more.

In their Manchester store, the creative is skilfully carried through into the merchandising so you feel you already know a good deal about the season's collection. It works well on the company's website too.

This shows that their is a strong place for print and direct mail in any company's marketing communications plans so long as it meets the needs of customers and dovetails with other activity.