With Facebook relaxing their competition Terms & Conditions, it's never been easier to run a competition on Facebook. Here's why you might want to do this:
- start a conversation
- create a buzz
- capture customer data
- increase your Likes
- promote a new product or service
- build reputation
- seek customer input into product development
The list is almost endless.
The most popular type of competition asks entrants to Like as the way to enter. Facebook T&Cs allow you to do this. The T&Cs are not onerous but avoid using a share this link on a timeline method of entry - it's one of the few prohibitions in the T&Cs. It means that you don't need to use a third part application such as Offerpop or custom design to produce your application any more. Having said that, the latter does produce some amazingly good competitions. Here are some good recent examples with creativity at the fore.
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| Red Spotted Hanky Facebook travel voucher promotion |
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| Berghaus Facebook photo competition |
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| Innocent Smoothie Facebook knitting promotion |
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| Dorset Cereals Facebook spot the difference promotion Here are the latest FacebookT&Cs in full |
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